The brief was to create a range of blankets and throws which would appeal to the South African market with two price points of differing qualities.
The creation of the new brand encompassed the logo, brand name, catalogue, website and images to be utilized for marketing purposes.
I was comissioned to find the appropriate designer to work with me and the team at Stucken and St Albans to create the new brand.
Included here are design renders for the Hinterveld stand which was on show at the Design indaba in 2012 as well as photographs of the actual stand.
The brief was to create a visually stimulating showcase of the extensive range of Mohair and wool blankets with limited floor space and a small budget.