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Studio leelynch.co.za
Woodstock Exchange, 66 - 68 Albert Rd, Woodstock, Cape Town

Contact: tracy@leelynch.co.za

 

 
Tracy Lee Lynch I studied Visual Art at Stellenbosch university, and through my years of under- and postgraduate study, developed a particular aesthetic vision that has been the driving force behind a career built on a passion for the creative world of interiors, styled experiences and design. Having worked in interior design, rebranding, visual communications, interior/design magazines and art direction, I have had the privilege of drawing together and working in collaboration with many varied talented people across all aspects of design and production.

The collaborative aspect is hugely important to me, and I have had the good fortune to initiate and curate Nando's massive, long-term collaboration with South African designers and makers, involving the complete revamp of Nando's Central Kitchen as a show case of contemporary SA design and the introduction of South African design into the restaurants across the globe. The Portal to Africa and the Hot Young Designers platform as well as Clout magazine and Clout Industry days are all facets of the project work I have contributed to and have been involved with conceptualizing, designing, communicating and implementing for Nando's.

My goal is always the establishment of relationships between creatives; with the ultimate aim of bringing Southern African design to the world.

Design philosophy
My design philosophy is focused on developing a deeply conscious response to the particular requirements of my clients. Interior design solutions must be memorable, supportive, and nurturing.
The intended outcome is the realisation of a timeless solution that inspires. In addition to a conscious design solution, the meaningful spend of resources must be a focus of the design process. Creating opportunities for social upliftment as an additional project outcome and the showcasing of established and emerging South African Design talent both locally and globally is a core focus of my approach.

Additional
Passionate about transformation, image making, story telling and design Tracy Lynch has been décor editor at Elle Decoration SA and VISI Magazine.

about


Nando's Heartfelt Celebration of South African design

Nando's Heartfelt Celebration of South African design and Nando's Chicken Run won the Shared Value Grand Prix Award at the 2016 Loeries.

Nando's Heartfelt Celebration of SA Design won a BASA (Business and Art South Africa) Award in 2016.

Internationally, Tracy Lynch won a Shaw Group Award for the interior design of Nando's Central Kitchen in 2015.

Tracy received a Bronze Loerie Award for the interior design of Nando's Central Kitchen in 2016.

Nando's Heartfelt Celebration of South African design
Nando's Heartfelt Celebration of South African design began with the revamp of Nando's Central Kitchen, which involved a creative collaboration of an unprecedented scale between a homegrown brand and South African design. This shared-value collaboration inspired Nando's to put their peri-power behind South Africa's world class design sector, and to share South Africa's incredible interior and furniture design across the globe in Nando's restaurants worldwide.

Central Kitchen
For the revamp of Nando's Central Kitchen, Nando's HQ in Lorentzville, Johannesburg, and the heart of the Nando's home, Creative Director Tracy Lynch collaborated with more than 50 South African Designer- Makers who made every possible piece of functional design for this hard-working space, curated as a Heartfelt Celebration of South African Design. This revamp journey made Nando's the first South African brand to collaborate with the South Africa's design sector on such a scale. Nando's Heartfelt Celebration of South African design takes this collaboration to a national and global level, taking the same concept of using exceptional South African designed furniture and an interior-design ZAesthetic to Nando's restaurants across the globe.

Nando's restaurants are a heartfelt celebration of South African design
Nando's collaborates with South African furniture designers as they produce pieces of highest-quality functional design that each brings an inimitable ZAesthetic and an authentic sense of forward-thinking South African connection to Nando's around the world. This strategy has shared value for Nando's and the South African Design sector. To make the peri-peri circle wider, Nando's encourages other South African businesses to do the same.

Nando's has a forward-thinking ZAesthetic
Every Nando's interior is different. We challenge our interior designers to create exceptional and meaningful interpretations of 'Nando's Heartfelt Celebration of South African Design' in the look and feel of new and revamped Nando's restaurants globally, enabling a peri-hot collaboration with the South African design sector that's win-win.